UCBM ACADEMY, ARTIFICIAL INTELLIGENCE IN COMPANIES AT THE CAMPUS BIO-MEDICO UNIVERSITY OF ROME: THE EXECUTIVE MASTER'S PROGRAM IN APPLIED ARTIFICIAL INTELLIGENCE ENGINEERING IS BORN

Potential economic returns of up to four times the investment, but use still remains an individual initiative

Rome, 17 March 2026 - Industry studies indicate that AI investments for companies can generate returns up to four times the initial investment. However, today, approximately 40% of knowledge workers use AI tools individually without structured engagement at the corporate level, resulting in a significant limitation: the inability of companies to translate the use of AI technologies into tangible economic returns.

To fill this structural gap theUniversità Campus Bio-Medico di Roma, thanks to UCBM Academy, launches the Executive Master in Applied Artificial Intelligence Engineering, a program designed to project the entire company organization towards a effective use of Artificial Intelligence. 

According to ISTAT 2025 data (Source: https://www.istat.it/comunicato-stampa/imprese-e-ict-anno-2025/)The introduction of artificial intelligence in companies with at least 10 employees has seen particularly significant growth in the last year, from 8,2% in 2024 to 16,4% in 2025"But “Lack of adequate skills is holding back AI adoption in nearly 60% of companies that have evaluated but not implemented AI investments.”.

At the moment many companies are experimenting with AI models and tools, but without a strategic direction chiara, incurring costs related to the use of models and tokens without producing a tangible impact on EBITDA. To break out of this unsystematic logic and fill this gap, a the Executive Master in Applied Artificial Intelligence Engineering by UCBM Academy which offers members the opportunity to work concretely on real-world cases that demonstrate how AI can generate economic returns up to four times the initial investment.

According to McKinsey, in fact, generative artificial intelligence could generate between 2,6 and 4,4 trillion dollars of global economic value each year, becoming one of the main productivity levers for businesses in the coming years (source: Economic potential of generative AI | McKinsey). 

«Our recent studies involving hundreds of companies » Says the professor Leandro Pecchia, Professor of Biomedical Engineering and co-scientific director of the Master «They've demonstrated that AI isn't a challenge for individuals, but for organizations. However, most Master's programs focus on individual use. Our Master's program is different because it asks companies to bring new talent, as well as their managers and senior management, into the classroom. The AI ​​challenge is won together, or it won't be won at all.».

“Today the real challenge for universities and academies is reskilling, it is rethinking people's skills - has explained Rossella Ferreri, Responsible UCBM Academy-According to the World Economic Forum, nearly 50% of workers will need to update their skills by 2027. We know that AI is already present in the daily work of many professionals, but its value truly emerges when it is systemically integrated into organizations, processes, and team skills. In light of this scenario, the International Master's Degree in AI and, more generally, the training of UCBM Academy intends to focus on three dimensions: care, sustainability, and interdisciplinarity. Because AI isn't just a technological issue, it's a question of skills, responsibility, and a vision of the individual.

The process, in fact, involves three organizational levels – C-Level, middle management, and AI agent trainers – to effectively integrate artificial intelligence into business processes. The program has a strong international and global dimension, with teachers from 4 continents, and uses the entire ecosystem of the application laboratoryUniversità Campus Bio-Medico di Roma, concretely addressing issues such as optimizing healthcare services, managing CRMs, distributing services, and reducing operational and back-office costs. 

Partner companies can participate in the Master in various ways, reaching the point of being able to define, together with the Master's faculty, the application project to be developed during the course year. 

The Master's training model is based on the "human in the loop" principle, where AI supports and enhances human decisions. At a time when computational capacity and access to advanced models are becoming increasingly valuable resources, the program represents an opportunity for companies not only to train their internal organizations and develop high-impact projects, but also to meet new talent specialized in applying AI to business processes. 

Thanks to the scalability of AI technologies, This approach can make even medium-sized companies competitive, having previously relied on large system integrators to automate their processes, opening up new opportunities for innovation and growth. The Master's approach will be highly selective: companies and participants will be chosen mutually, with the aim of ensuring the highest standing and maximum concreteness of the projects developed. 

Secondo Andrea Conte, CEO of Innova Semplice SpA and co-creator of the Master: "Artificial intelligence is no longer just a technology, but a new organizational infrastructure. Companies that successfully integrate it into their processes will have a huge and tangible competitive advantage in terms of EBITDA. This Master's program was created to support companies in this transformation.». 

The Master will begin in November 2026 (with the possibility of planning company budgets for 2027) and will host international figures who have contributed to the history of the technology industry and artificial intelligence. For Italy, the possibility of financing participation in the program through training funds already set aside by companies will also be explored.