Artificial intelligence It is confirmed as one of the main levers of transformation for the production system, but its potential remains largely untapped within organizations. According to industry studies, AI investments can generate economic returns up to four times higher than the initial capitalDespite this, approximately 40% of knowledge workers use AI tools at an individual level, without structured integration into business processes. A limitation that prevents companies from transforming technological adoption into a concrete impact on EBITDA. ISTAT 2025 data also confirm this scenario: the introduction of artificial intelligence in companies with at least 10 employees increased from 8,2% in 2024 to 16,4% in 2025, but almost 60% of companies report the lack of adequate skills as the main obstacle to investment.
To respond to this challenge, theUniversità Campus Bio-Medico di Roma l'Executive Master in Applied Artificial Intelligence Engineering, promoted by UCBM Academy, with the aim of guiding organizations towards the systematic and effective use of artificial intelligence. Today, many companies are experimenting with AI models and tools without a strategic direction. chiara, incurring costs related to the use of technologies without producing a tangible impact on economic results. The new Master's program was created precisely to overcome this unsystematic logic, offering a concrete approach based on real cases and oriented towards value creationAccording to McKinsey, in fact, generative artificial intelligence could generate between 2,6 and 4,4 trillion dollars in global economic value each year, becoming one of the main drivers of productivity for businesses in the coming years.
"Our recent studies involving hundreds of companies have shown that AI is not a challenge for individuals, but for organizations.", says the professor. Leandro Pecchia, Vice-Rector for Research UCBM and Full Professor of Biomedical Engineering and co-scientific director of the Master. "However, most Master's programs focus on individual use. Our Master's program is different because it asks companies to bring new talent, as well as their managers and senior management, into the classroom. The AI challenge must be won together, or it won't be won at all."
The issue of skills is central today. According to the World Economic Forum, nearly 50% of workers will need to update their skills by 2027.
"Today the real challenge for universities and academies is reskilling, it is rethinking people's skills - has explained Rossella Ferreri, Head UCBM Academy -According to the World Economic Forum, nearly 50% of workers will need to update their skills by 2027. We know that AI is already present in the daily work of many professionals, but its value truly emerges when it is systemically integrated into organizations, processes, and team skills. In light of this scenario, the International Master's Degree in AI and, more generally, the training of UCBM Academy intends to focus on three dimensions: care, sustainability, and interdisciplinarity. Because AI isn't just a technological issue, it's a question of skills, responsibility, and a vision of the individual.
The training program stands out for its practical and systemic approach: it involves three organizational levels: C-Level, middle management, and AI agent trainers, with the aim of concretely integrating artificial intelligence into business processes. The program includes a strong international dimension, with teachers from four continents, and uses as application laboratory the entire ecosystem of theUniversità Campus Bio-Medico di RomaParticipants will work on concrete projects related to healthcare service optimization, CRM management, service distribution, and the reduction of operational and back-office costs. Partner companies will also be able to directly contribute to project design, following a highly selective model that aims to ensure quality and impact.
The Master is based on the principle "human in the loop", in which artificial intelligence supports and enhances human decisions, enhancing the role of people in decision-making processes."Artificial intelligence is no longer just a technology, but a new organizational infrastructure. Companies that successfully integrate it into their processes will have a huge and tangible competitive advantage in terms of EBITDA. This Master's program was created to support companies in this transformation.
The Executive Master will start at November 2026 It will host international figures who have contributed to the history of the technology industry and artificial intelligence. For the Italian context, the possibility of financing participation through training funds already set aside by companies will also be explored, thus facilitating access to the program and supporting organizational transformation processes.
